Work_

Creative Direction

Copywriting

Post Production

Social ecosystem

Year_

2025

About_

Asahi Super Dry’s multi-year global partnership with Manchester City required a massive bank of content to fuel gameday social moments. Over a two-day shoot, we built a content library of hundreds of assets designed to emphasise the “team effort” behind great football moments – forging a connection between the brand, the fans, and the beautiful game.

Our approach showcased relatable moments featuring City’s diverse, global fanbase. Most importantly, we kept Asahi products front and centre through high-energy camera angles, dynamic shots, and creative transitions designed to stop the scroll.