The Rockstars behind the Rockstars.
Work_
Strategy
Concept
Copy
Creative Direction
Social
Year_
2024
About_
The world’s biggest band and the world’s leading logistics provider joined forces to make global touring as sustainable as possible. At every stage to the stage – literally and logistically- DHL provided the sustainable solutions necessary to achieve a 59% reduction in CO2 emissions. As Creative Director and writer, I was also also there at every stage of this campaign, from strategy and idea to developing a campaign ecosystem with hundreads of social assets.
The campaign was anchored with a “visual duet” celebrating this landmark partnership. The content combined intimate behind-the-scenes moments with a highly complex production captured during a live show.
Results_
The film, social, and digital assets launched in over 40 markets worldwide, generating more than 10m social impressions.