About_

A film and out-of-home campaign for Irish telco Eircom’s new online music service, MusicHub. The platform allowed users to stream and download tracks at a fraction of the cost of iTunes, predating the Spotify boom.

The idea was inspired by the sleeveface meme, while the soundtrack was a supermix of eight cover versions.

The campaign activation was the album-o-matic app, which showcased the music service by giving the audience the opportunity to create their own fun albums for friends and family, including artwork, playlists and a mini personalised ad.