Work_

Strategy

Concept

Copy

Creative Lead

Year_

2010

About_

A film and out-of-home campaign for Irish telco Eircom’s new online music service, MusicHub. The platform allowed users to stream and download tracks at a fraction of the cost of iTunes, predating the Spotify boom.

The idea was inspired by the sleeveface meme, while the soundtrack was a supermix of eight cover versions.