Work_

Concept

Copy

Creative Lead

Production

Year_

2013

About_

An award-winning integrated campaign repositioning a leading B2B energy supplier for the domestic market.

Energia, Ireland’s leading business energy supplier, wanted to expand into the domestic market. My task was to launch the brand to families and homeowners by making its business credentials relevant to consumers. The idea was simple: you don’t have to act like a business to save like one when you switch to Energia, Ireland’s leading business energy supplier.