Work_

Concept

Copy

Creative Lead

Making

Year_

2009

About_

Focus Ireland is a charity dedicated to helping people experiencing homelessness find a place to call home. They came to us with a challenge: thousands of people across Ireland had lost their homes and were forced to live on the streets or in temporary accommodation. Focus wanted to bring attention to the issue, spark public conversation, and engage the media. However, like many charities, they had a limited budget and little media spend.

This inspired a series of handmade outdoor posters that mimicked the cardboard placards carried by people experiencing homelessness. Each poster was created from battered pieces of cardboard and installed in Adshel spaces across Dublin.

The campaign won Silver at the ICAD Awards and was featured on buzzfeed and bestadsonTV.com.