Work_

Strategy

Concept

Copy

Creative Lead

Year_

2010

About_

An oldie, but a goodie that was recognised by The One Show and the Shark Awards. This film for Easy Singles cheese slices, Cloud Boy, tells the story of a boy whose grey day is transformed with a little help from his mum.

Directed by Ben Dawkins, with an original composition by Irish singer-songwriter Vyvienne Long. The song became a hit and was released as a single following its appearance in the campaign.