Work_

Creative Direction

Social Direction

Year_

2023

About_

At 180, I was Creative Director for a global, multi-channel campaign for MSC Cruises, highlighting the brand’s commitment to a more sustainable future. The campaign invited audiences to look closer by asking: What does the future of cruising really look like? and Can we do better?”

Through powerful, integrated storytelling across more than 30 markets, the work showcased MSC Cruises’ ambition to challenge the status quo and help drive the industry towards a more sustainable future..

The campaign wasn’t all serious, however. After all, who doesn’t love the sound of ship horns “singing” across social media?