Work_

Concept

Copy

Creative Direction

Year_

2009

About_

The national newspapers came to us with a challenge. Everyone was saying newspapers were dead, yet their circulation was up. They had no budget, but they did have full page spreads to fill.

The creative solution was old school, great writing and not much else. These ran as full-page ads in the national broadsheets and remain some of my favourite pieces I’ve ever written.

You might have to peer closely to read the body copy, but I promise it’s worth the eye strain.