Wrangler’s Active Ready range equips the urban explorer with high-tech performance fabrics. I led the creative and design team at WE ARE Pi to communicate this new product range to the urban inhabitant stuck in mundane, unchanging commute, but dreaming of adventure. A collaboration with spoken word performer and world […]
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The Irish Examiner faced declining readership, working with the editorial team we developed a new section for the paper ‘The Special Investigations’. The monthly section investigated current and often taboo topics. Each was accompanied by a disruptive 48 sheet campaign to drive awareness. The ‘Hell On Earth’ article investigated life […]
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6 tweets that went global. Working closely with Audi Ireland as Creative Director at Atomic, I developed a social media campaign to reverse the stereotype about women drivers and challenge people to question their assumptions. The idea was disruptive and simple. 6 tweets, ostentatiously conforming with the stereotypes of women drivers, […]
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It’s not everyday that you get to hide someone inside a vending machine, set-up some hidden cameras and scare the bejaysus out of unsuspecting passers-by lured in by free food. But it was that day last September, and what a day it was! Kelloggs’ wanted to make Rice Krispies Scares […]
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The challenge was to re-position RaboDirect as the savings specialists. A bank that specialises in savings and investments only. The idea came from the insight that not all services are equal. Not all colleges, builders and travel agents are the same, so why shouldn’t the same be true for banks? This thought […]
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Multi-award winning integrated campaign to reposition a B2B energy supplier for the domestic market. Energia, Ireland’s leading business energy supplier wanted to expand into the domestic market. As Senior Writer in Boys & Girls, my task was to launch Energia and make their business reputation relevant to families and home-owners. The idea […]
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