A TV ad for Easy Singles Cheese Slices. ‘Cloud Boy’ tells the tale of a boy whose grey day brightens up with a little help from his Mum. Directed by UK director, Ben Dawkins of The Sweet Shop and music by Vyvienne Long. The ad won a bronze at the […]
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In Ireland, Three Mobile faced a dilemma. The public perception of Three Mobile’s coverage was poor. Although the network infrastructure had been dramatically upgraded, public opinion was proving hard to shift. This ad was my answer to this brief, a love story told in calls and messages. The central thought? “I […]
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The Irish Examiner faced declining readership, working with the editorial team we developed a new section for the paper ‘The Special Investigations’. The monthly section investigated current and often taboo topics. Each was accompanied by a disruptive 48 sheet campaign to drive awareness. The ‘Hell On Earth’ article investigated life […]
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6 tweets that went global. Working closely with Audi Ireland as Creative Director at Atomic, I developed a social media campaign to reverse the stereotype about women drivers and challenge people to question their assumptions. The idea was disruptive and simple. 6 tweets, ostentatiously conforming with the stereotypes of women drivers, […]
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