It’s not everyday that you get to hide someone inside a vending machine, set-up some hidden cameras and scare the bejaysus out of unsuspecting passers-by lured in by free food. But it was that day last September, and what a day it was! Kelloggs’ wanted to make Rice Krispies Scares synonymous with Halloween and to target the student market and, well… it gave me the chance to scare people. The campaign was a big hit. More than 2 million views, a huge uplift in sales and several awards, including a silver at the Shark awards in Kinsale and Gold and Bronze at the european IMC awards.