The challenge was to re-position RaboDirect as the savings specialists. A bank that specialises in savings and investments only. The idea came from the insight that not all services are equal. Not all colleges, builders and travel agents are the same, so why shouldn’t the same be true for banks? This thought led to a funny campaign all about the escalating outcomes of making ‘just any’ decision, going on just any holiday, sending your kid to just any college or employing just any builder. You wouldn’t spend your money on anything, so why save it with just anyone? You need the savings specialists. That’s not just any bank, that’s RaboDirect.
A fully integrated campaign with TV, online, social, radio. The TV ads were awarded at the 2015 ICAD awards and won two Silvers and a Bronze at the 2015 Shark Awards.