Multi-award winning integrated campaign to reposition a B2B energy supplier for the domestic market.
Energia, Ireland’s leading business energy supplier wanted to expand into the domestic market. As Senior Writer in Boys & Girls, my task was to launch Energia and make their business reputation relevant to families and home-owners. The idea was simple. You don’t have to act like a business to save like one with Ireland’s leading business energy supplier in your home.
This campaign was awarded at with a Silver ICAD in 2013 for TV campaign and Silver for ‘The Sacking’ TV ad. The radio ads were also awarded 2 ICADs. All three TV ads were also awarded at the 2013 Shark awards.