REVERSING THE WOMEN DRIVERS STEREOTYPE WITH AUDI.
6 tweets that went global. Working closely with Audi Ireland as Creative Director at Atomic, I developed a social media campaign to reverse the stereotype about women drivers and challenge people to question their assumptions. The idea was disruptive and simple. 6 tweets, ostentatiously conforming with the stereotypes of women drivers, […]Read More
HAUNTING VENDING MACHINES WITH KELLOGGS.
It’s not everyday that you get to hide someone inside a vending machine, set-up some hidden cameras and scare the bejaysus out of unsuspecting passers-by lured in by free food. But it was that day last September, and what a day it was! Kelloggs’ wanted to make Rice Krispies Scares […]Read More
NOT JUST ANY AD CAMPAIGN FOR RABODIRECT.
The challenge was to re-position RaboDirect as the savings specialists. A bank that specialises in savings and investments only. The idea came from the insight that not all services are equal. Not all colleges, builders and travel agents are the same, so why shouldn’t the same be true for banks? This thought […]Read More
SACKING KIDS AND OUTSOURCING GRANDAD FOR ENERGIA.
Multi-award winning integrated campaign to reposition a B2B energy supplier for the domestic market. Energia, Ireland’s leading business energy supplier wanted to expand into the domestic market. As Senior Writer in Boys & Girls, my task was to launch Energia and make their business reputation relevant to families and home-owners. The idea […]Read More
DO-IT-YOURSELF ALBUMS FOR EIRCOM MUSIC.
Album-o-Matic was an app designed to encourage trial of Eircom’s online music streaming site, eircomMusicHub. The Album-o-Matic app lets you create funny music compilations to share with your friends using the vast number of tracks and albums available on the eircomMusicHub website. The app won a bronze at the ICAD […]Read More